vendredi 1 mai 2015

America Loves Denim Clothing And Accessories

By Toni Vang


People all over the world love blue jeans and other garments made from the heavy cotton twill known as denim. Americans in particular love denim clothing and accessories. In fact, many erroneously think that this material is an American invention, and that the world-wide craze is just one more example of USA global influence. American teenagers in post World War II times adopted jeans as their generational fashion statement, and the faded blue pants have never lost popularity.

Denim wears exceptionally well, gets softer as it is worn and washed, and fades in areas of greatest wear, giving it a unique well-worn look that was part of the cowboy image of the West and now has become high fashion. In fact, sometimes modern pants are more holes than whole cloth.

Once 100% indigo-blue-dyed cotton, the diagonally-woven material now comes in many weights, colors, and composite fabrics (such as stretch when combined with spandex.) However, the faded blue, heavyweight cotton material is what people think of when they hear the term. They probably always will.

Trousers were the first garments made of this sturdy fabric. Manufacturers in Genoa, Italy, made garb for soldiers and factory workers in the 1700's. Using this tough fabric, California storekeeper Levi Strauss and his partner Jacob Davis introduced riveted trousers in America in the late 1870's. Using rivets to secure pocket and zipper seams made the garments exceptionally durable, standing up to rough wear in mines or on ranches. Originally 'levis' were overalls with a bib front, but the waist-high pants preferred by cowboys became the favored style.

Today North America still buys most of the jeans made in the world, but the style is worn virtually everywhere. Once considered informal wear, blue jeans are now paired with blazers at fancy restaurants or worn with tweed coats to trendy outdoor activities (hunt races, polo games, soccer matches). Ladies wear jean skirts, and everyone likes jackets made of this material.

Many garments and accessories are made of actual cloth, but others may have the look while actually being made of things like plastic. Watch bands, handkerchiefs, hats, purses, and even shoes and boots may look like they are made with faded jean scraps. Furniture and decorative items like picture frames follow the fashion.

Actually, the word is now a color, the faded blue of a well-worn and well-loved garment. Even the 'stone-washed' craze for pre-faded and pre-washed garments of a grayer tint did not erase the predominance of the original blue. The world has never tired of its blue jeans.

From Laurel, MD to Los Angeles, CA, and from New York City to Japan and Africa, people are wearing jean jackets, pants, skirts, scarves, and footwear and carrying jean purses and wallets. They sit on denim beanbags and tie faded-blue bandannas around the necks of their dogs. Although 50's and 60's music has declined in popularity and the original hippies are now grey-haired and bearded, the universal appeal of these pants patented by Levi Strauss almost 150 years ago is still going strong.




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